The #AskMeWhy campaign is one of our newest initiatives to raise awareness about the prevalence and impact of potentially life threatening allergies. Each year people lose lives and often times it is our children who are impacted especially by food allergies. #AskMeWhy encourages communication when people see the symbol and wonder what it means. It gives advocates, medical personnel, researchers, patients and families an opportunity to spread awareness in an a openly curious and non-confrontational way. Check out the PRESS RELEASE about the #AskMeWhy - Ask Me Why It Matters campaign as well as upcoming apparel and accessories.